Marketing Plan For A Chicago Based Company - 1636 Words

BSB 126 MARKETING PLAN NAME: Chloe MacKenzie-Ross STUDENT NUMBER: N9453806 TOTAL WORD COUNT = 1410 I. SITUATION ANALYSIS A Chicago-based company OrigAudio have done the unimaginable and invented the â€Å"origami of audio’ called The Fold ‘n’ Play. OrigAudio is a company that strives on their delivery of award-winning, premium quality audio products. Unlike other companies, OrigAudio innovation for music portability shines above providing an outlet for customers to customise their products to their own trends and showcase unique music personalities. (Szymczak, 2010) This company is offering a unique product that cannot be found anywhere else in the market which is crucial in order for OrigAudio to be successful. The personal audio market is currently booming and brings in around $2 billion dollars in annual revenue. (Luchies, 2014) However this market is heavily occupied by big name brands like Beats, Phillips, SkullCandy, Bose, which makes it hard for small companies like OrigAudio to occupy any market share. OrigAudio reputation, image and creditworthiness are the main way the company can control the performance internally. (Lindblad, n.d.) With technology constantly changing many products can become out dated or not relevant before they hit the market place. In order for OrigAudio to stay current and in demand in today’s society they to market sure they products and marketing strategies align with internal and external forces that occurring around them. The way peopleShow MoreRelatedMarketing Home Health Care1557 Words   |  7 PagesHome Health Care Marketing Plan Marketing Management– MM522 Home Health United is a home healthcare agency working with physicians and hospitals in the Chicago, IL area. 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